Creative Director. 15+ years in. Ego still intact. At a healthy level.
Background
Creative Director and strategist. 15+ years in advertising. Started in tax.
Network agencies: Wunderman (WPP), Saatchi & Saatchi (Publicis), DDB (Omnicom). Big brands, tight budgets, impossible deadlines. The usual.
Tax taught me what most creatives learn too late: every idea has a price, and every number tells a story. I use both.
Today I work across brand, motion, visuals and web. With agencies, with brands, occasionally against the brief. I’ll tell you when it’s wrong. Before the pitch, not after.
Selected brand experience
Bayer, Beiersdorf, BMW, Bosch – Siemens Hausgeräte, C&A, Cosnature, Dacia, Deutsche Bank, Fahrrad XXL, Germanwings, Goodyear, Gusticus, Jaguar Land Rover, JTI, Klosterfrau, Lifta, Maxim, Mazda, Medical One, Mondelez, Nivea, Pernod Ricard, Pierre Fabre, Premio, Renault, Ricola, Samsung, Shell, SWB, Tamaris, Telekom, Volksbanken Raiffeisenbanken, Wirtgen Group