Denis Thiel

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Denis Thiel

After 15+ years in the creative industry, I’ve seen it all... well, mostly. The big ideas, the late nights, the endless “just one more tweak” loops. Through it all, my soul’s still here: caffeinated, curious, and slightly sarcastic. I’ve learned selling ideas without selling myself and how to keep my ego in check with a mix of humor and humility.

These days, my ego and I work as a team. I do the thinking, it takes the credit. Sometimes.

My past 5+ years in a nutshell

Creative Director

Clients:

Bayer, Beiersdorf, Black+Decker, DeWALT, Dextro Energy, Goodyear, Gorenje, Hisense, HMI, Japan Tobacco International (JTI), Krombacher, Melitta, Mondamin, Nivea, Premio, Pullmoll, Quick, Ricola, Rimowa, Stanley

Design Lead (GER)

Brands:

Rennie, Aspirin (Pain & Cold), Canesten, Calmalaif, Iberogast, Berocca

Brand- & Creative Strategist

Clients:

Virtrex, Gira, Vodafone, DEG, Rational, Franke, Schaefer, WMF, Lekkerland

Creative Director [Pandemic closure]

Clients:

Brickspaces, Lifta, Lifton, Der Treppenlift, Maxim, Cosnature

Senior Art Director

Clients:

Renault, Bosch-Siemens-Hausgeräte (B/S/H), T-Systems

Art Director [LOCATION CLOSURE]

Clients:

Shell, Mazda, Samsung, Jaguar-Land Rover

Denis und M
Denis Thiel
Denis Moods
Denis Thiel
Denis & Maria
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Denis Thiel

What do I do for a living?

I turn ideas into things people actually feel.

Sometimes that’s a campaign, sometimes a brand, sometimes a digital product that just makes sense.
My work lives somewhere between creativity, strategy, and tech.

With a focus on clarity, curiosity, and a bit of chaos in the right places.

I’ve spent over 15 years shaping ideas for brands, building creative teams, and helping people fall a little bit back in love with what they do.


Whether it’s a startup that needs direction or a global brand looking for fresh thinking. I help make creativity work on every level. I move between concept, creation, and coaching. Depending on what the challenge needs. And because the future doesn’t wait, I also help teams figure out how to use AI without losing the human spark that makes it all worth doing.

Here’s what that looks like in practice:

  • Concepts & Creative Ideas → from first scribble to campaign headline

  • Campaign Development → cross-channel ideas that actually connect

  • UI/UX Design → for apps, websites, and experiences people enjoy using

  • Motion Design → because movement always makes ideas more alive

  • Brand Development → turning visions into identities that stand for something

  • AI Coaching & Screening → helping teams integrate AI with purpose and confidence

  • Team Building & Scaling → structuring and growing creative teams that thrive

  • Team Leading & Mentoring → guiding people with empathy, clarity, and a bit of humor

  • Social Media Concepts → strategy, storytelling, and content that doesn’t scroll past

 

In short:
I help brands find their voice, build creative systems that last, and keep the people behind them inspired. One good idea (and a strong coffee) at a time.

If you are not sure about how I can assist you and/or your company or agency do not hesitate to drop me a message.

From there, we’ll figure out how to turn the problems into progress and maybe even have some fun doing it.

Denis Thiel

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Denis Thiel